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EMI User Experience Design

2022 EMI User Experience Design course

 

Enhancing Your Global UX Perspective!


Purpose
This comprehensive user experience course is designed to meet the changing demands of the international market and cater to the need for language skills in global user experience design. Conducted entirely in English, it empowers students to discuss designs fluently in the language essential for succeeding in high-paying user experience design roles. Developed by "NTUST Design," this course is a pinnacle of excellence in the international user experience market. Led by six expert speakers with experience in renowned international user experience companies, participants will be immersed in a complete user experience design process, gaining invaluable insights into international design practices.


Objectives
1. Foster students' international perspective on user experience.

2. Cultivate skills aligned with high-paying user experience design positions.

3. Enhance language proficiency in accordance with international talent standards.

Instructors

The instructors bring a wealth of practical experience from their international backgrounds, with expertise in user experience research, design, and management. Collectively, the teaching team's annual salary exceeds millions, making this course an investment of tens of millions in user experience expertise. Three speakers are the esteemed DITL Design Innovation Thinking Laboratory graduates, all sharing valuable international user experience perspectives and earning lucrative salaries. They have become successful alumni of NTUST Design, dedicated to supporting and inspiring fellow NTUST Design students to excel in their careers.

Enrollments
Priority enrollment is offered to students from the NTUST Design Department, while some spots are available to National Taiwan University Alliance students. This senior-level user experience course is open for enrollment to fourth-year students and master's degree students.

Focus

The course's primary focus is to provide hands-on practical experience in international user experience design and foster proficient discussions in English. While the intricacies of design operations may be affected by language constraints, the course compensates by arranging offline discussion sessions, allowing students to deepen their design practices. This user experience design course leaves no expense spared, and to ensure the highest quality, students' design abilities and English proficiency will be assessed during the selection process. Ambitious NTUST Design students interested in international design work and solid foundational skills are encouraged to join the course.

 

Syllabus

 

 

Week

Lecturer

Content

Week 1

TANG

Introduction of the UX class

Week 2

Elsa

How to research User Needs

Week 3

Elsa

How to interview

Week 4

Jengwei

How to propose a UX project + 

Week 5  TANG & Lai

The First Presentation

Week 6

TANG

How to analyze competitors’ app design

Week 7

Sallie

How to establish Information Architecture and Key page

Week 8

Iris

How to establish UI styles and components for better UX

Week 9

Iris

How to design interactions

Week 10

Jengwei

How to do app design prototyping

Week 11

Iris & Sallie

How to quantitatively evaluate UX design

Week 12

Elsa

How to quickly evaluate UX ideas

Week 13

TANG & Lai

The Second Presentation

Week 14

TANG

How to present and prepare Presentation

Week 15

TANG & Lai

The Final Presentation

Week 16

TANG

Case Review Assignment

 

Lecturers

Prof. TANG, Hsien-Hui

DITL, Taiwan Tech

Prof. Tang is a professor in the Design Department at the Taiwan University of Science and Technology. With a balanced emphasis on theoretical research and design practice, he dedicates his focus to innovative practices and education and training within user experience service design. Under Prof. Tang's guidance, design projects have garnered over 20 international design accolades through extensive engagements such as workshops, education training, speeches, expert dialogues, evaluations, and industry consultations in mainland China and Taiwan.

Dr. LAI, Michael

TANG Design Consultant

Dr. LAI is the Senior Vice President of Knowledge Management and a Senior Partner at TANG Consulting. He also holds the position of Dean at the X Thinking Institute and is a co-author of the renowned book, "X Thinking." With a career spanning over 15 years, Dr. LAI has dedicated himself to aiding clients in strategizing, conceptualizing, designing, and executing brand experiences. His extensive expertise spans various industries across the United States and Greater China.

Elsa HO

DoorDash, USA

Elsa is the co-founder of Conversion Lab and has authored numerous articles addressing topics within user experience (UX). She has assumed roles as a consultant and researcher within prominent companies such as Bebit, Facebook, Uber, Microsoft, and DoorDash. Her professional journey has encompassed various locales, including Taiwan, Shanghai, Japan, Singapore, and the United States, thus affording her a comprehensive spectrum of local research exposure.

Sallie WANG

Yahoo

Presently, Sallie holds the position of Senior Designer at Yahoo, where her primary concentration lies in pioneering user experience innovation within e-commerce, media, and the stock market. Proficient in utilizing qualitative research methodologies and design tools, she adeptly synthesizes business imperatives and user experience considerations, instilling innovative value into the services she engages with.

Iris CHEN

Vyond

Iris is an accomplished Lead UX/UI Designer at Vyond. Previously, she held the role of Senior UX/UI Designer for 2 years at Vyond, focusing on enhancing the enterprise video collaboration experience and spearheading the creation of the company's inaugural mobile product. With a background as a Product Designer at DBS Bank, she played a pivotal role in transforming digital mobile banking experiences for Taiwan and Hong Kong markets.

Jenwei CHENG

Indeed, Japan

Jenwei presently serves as an experienced designer based in Tokyo. He boasts extensive expertise as a versatile full-stack designer and UX developer, backed by a demonstrable history of accomplishments in industries encompassing the Internet, cloud computing, lifestyle, e-commerce, and finance.